Saturday, November 28, 2009
Tuesday, November 17, 2009
Lest We Forget
A luckless Indian romeo is suing Lynx after he failed to land a single girlfriend during seven years of using their products.
Wednesday, November 11, 2009
Axe Seco Sensitive - Wings of Glory
"Wings of Glory" is created by Ponce Buenos Aires for Unilever to launch the new Axe Dry Sensitive , whose differentiated benefit is that doesn't irritate the armpits. The spot was produced by Pioneer Productions / Park Pictures directed by Benzo Theodore. The commercial is now airing in Argentina and will be aired in different Latin American countries and will be used in the rest of the world during 2010.
Tuesday, November 03, 2009
Axe Sponsors Street Musicians
To introduce a leather-scented deodorant called Axe Instinct, Axe sought out about 20 street musicians and college bands in several cities, using Craigslist, MySpace and other Web sites. In exchange for an estimated $1,000, Axe asked the musicians to put up "Axe Instinct" signs, offer free deodorant samples when they play and, a few times a day, sing a ditty "Look Good in Leather" that Axe is using in its commercials. The musicians' stints started in September and run through the end of the year.
"Our biggest thing is not about what they look like but the authenticity of them," said Jay E. Mathew Jr., marketing director for deodorants at Unilever USA. "We want people that, this is what they do every day."
Asked if it was authentic to have street performers singing a corporate jingle, Mr. Mathew said he thought it was. "The song itself is a song that was created in 2002 and not something we created for just the ad — it was an existing, organic type of music. We thought it fit perfectly with the campaign."
Monday, November 02, 2009
Axe - Soccer
AXE Shower Gel’s Beautiful Game combines two of the best things in the world: hot girls and world-class soccer.