Sunday, June 13, 2010
Thursday, June 03, 2010
Axe - Tien-toi pret!
Axe is about to launch its digital activation in France, and will release this video this thursday.
Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don't miss any opportunity - in the Axe semantics that means don't miss the girl.
The video is a brilliant and playfull illustration of it.
The kind of video one might want to watch twice, with sharing potential.
Made by Buzzman.
Text translation :
- Look closely at this guy
- He didn't notice the 10 beautiful girls around him.
Apparently neither did you.
- Wake up and get ready.
Wednesday, June 02, 2010
A new Unilever campaign for anti-perspirant deodorant Lynx Dry which tells viewers that “girls look hot wet” was launched.
The creative, conceived by Unilever and Generator Unlimited is being supported by an interactive website.
Created by Soap Creative, the website’s main section features an image of a sweaty man. The user can move an icon of a Lynx Dry can over his underarms to eliminate the perspiration.
While this is happening, on the other side of the screen a woman is shown clothed and dry. Water is then splashed over her and she happily poses to show how “hot” she looks when she is wet.
It follows the same theme as the TV ads in which the voice over states: “Girls look hot, wet. Guys don’t”.