Great trick from Axe to allow you to have more than 1 girlfriend on Facebook. You gotta hand it to AXE – they live, eat and breathe their consumer. You know the AXE consumer, right? They are young, hormone crazy males spending the majority of their day thinking about the ladies.
They just launched another great one – the multiple girlfriends app, which generates a fake relationship-status update, which adds multiple women to the user’s status. By Ogilvy Tunisia, which won gold at the Dubai Lynx Awards for the campaign recently. Video case study bellow.
Josh Dean, senior global brand manager, Lynx, Unilever UK and Ireland, says that the app was designed as a piece of communication, to "get guys talking about Lynx, build brand equity and have a halo effect across the whole brand portfolio".
The app would be pushed out to consumers in three weeks’ time, using existing owned media assets such as the Lynx Facebook page, Youtube channel and the Lynx Effects website.
The app is also designed to act as a media channel for future brand and product campaigns.