AXE -The Cleaner

In Argentina, AXE offers you a guy that clean’s up your wild night.
This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure.
The cool thing is that due to lenght, size and quality of the video’s, it feels like a little movie you’re part of.

The campaign was created by Ponce Buenos Aires, produced by Cine Argentina and directed by Rafael Lopez Saubidet. More elements of the campaign can be found at www.limpialosrastros.com .

Axe Anarchy: Axe's First Graphic Novel

Anarchy is Axe's newest advertising campaign in the United States. They have introduced a graphic novel that is going to be written by the audience and customised their YouTube channel: The Axe Effect.

Anarchy is about two experimental fragrances that are unleashed on the world. It will feature hot chicks with gravity-defying anatomy and a plot created by you, the Axe fan. That's right, you get to pick the Anarchy girls, the location for the action, and suggest plot points and developments for the comic, issue by issue.

AdWeek - Axe Unleashes 'Anarchy' on the Comics World