Friday, March 23, 2007

Falla Girare

Take a well renowned brand, traditionally linked to the world of deodorants for man: AXE; add a concept - “Falla Girare” (Make her spin) - a mix between a colloquial viral expression and the ancestral desire of every man: easy, numerous and sure conquests and there you have it!

A viral which turns into a branded t-shirt fit for any 16 - 25 Italian male. Great stuff from Italy.

via guillaume


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