Axe - Year Book Photo

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Directors: Sigal Abudi, Nir Levi
Art Director: Guy Laufer
Producers: Guy Laufer, Maya Kushnir
Graphic Designer: Eli Azarzar
Photography: Photo Azi

Lynx 'Get in There' Mobile App

Lynx has launched three new mobile apps to help young men break the ice with women as part of its 'Get in There' campaign.

The campaign for the Unilever-owned deodorant, created by Bartle Bogle Hegarty, offers men digital aids to help them "get in there" in real life with icebreakers designed to make women look, laugh and respond.

The 'Say Cheese' app allows men to play a trick on women by asking them to take a photograph. When a woman uses the man's phone to take his picture a pre-selected photo appears on the screen instead.

A 'Spin the Bottle' app allows men to take the risk out of the kissing game Spin the Bottle by using the key pad to choose the most attractive woman in the group.

Lastly, the 'Perfect Man' app includes a multiple choice quiz which allows women to find their ideal man. Men take a photograph of themselves which is revealed after the woman answers the questions. Each of the three apps includes an instruction video.

The first 'Get in There' apps - the Lynx FX and Fit Girl Finder - won a number of awards and were born out of an engagement strategy focused on social effects rather than simply being designed for personal entertainment.

Last week, Keeley Hazell, Page 3 model and aspiring actress, starred in a 15-minute online game to promote the new Lynx Twist.

The footage, called 'Keeping Keeley', stars Hazell alongside Blake Harrison from Channel 4's 'The Inbetweeners' and Mike Fielding from BBC comedy 'The Mighty Boosh'.

Brand Republic

Lynx Twist - Keeping Keeley

Girls get bored easily so it's a must to keep them interested which is why Lynx has developed the innovative new fragrance Twist - the fragrance that changes.

To celebrate the launch of new Lynx Twist, the fragrance that changes, Lynx has taken its first foray into film production with the sexy comedy Keeping Keeley. This interactive film differs from other online offerings by allowing viewers to control the fate of the protagonist.

The film launched on Facebook on the 18th January. Guys can watch the film at http://www.facebook.com/lynxeffectuk or on X-Box Live, to see if they have what it takes to keep Keeley interested.

Axe Detailer - Cleans Your Balls

Lynx Twist - Robot

A young man is assisted by two industrial robots to continually change his appearance and style as he charms a young woman out of a bar and back to her place. The narrator advises that women get bored easily, and introduces new Lynx Twist as a fragrance that changes.

Agency: BBH

Production: The Mill

Lynx Lounge - After Hours

Lynx campaigns always had beautiful and sexy women, and that really calls the attention of male viewers. Thinking of giving some "rest" for these cats, the brand decided to introduce the consumer with a series of videos called "After Hours", ie, what these women usually do after work hours. The videos deal with environments inside Lynx Lounge such as gym, game room, bedroom, bathroom, among others, where these wonders of nature tend to relax after a stressful day at work.

Lynx Lounge - Attack of the 50 ft Lynx Mynx

We've already showed the video where Mynx simply uses her body as a paintbrush to make a painting, now it is time of the second fans' desire to become reality: a Mynx more than 50 feet tall, in bikini, attacking the city.

Lynx Lounge

The Lynx deodorant,has always been known for his irreverence and the use of sexy women in their campaigns. The most recent brings the Mynx, a delight of a woman which promises to do whatever fans desire.

That's right, through the website Lynx Lounge or Facebook, the consumer registers and has the chance to get know this cat, and tell her what to do. The best ideas will be transformed into videos. Below you can check the first one, where Mynx simply uses her body as a paintbrush to make a painting. All in the name of art, of course.