Tuesday, February 22, 2011

Lynx Excite - Kelly Brook "Fallen Angel"

Lynx managed to get one of the sexiest babes on the planet to look their absolute sexiest, and this time it’s none other than Kelly Brook for their new deodorant scent “Excite".

As you can see by the photos, and even more so in the drool inducing video, Kelly plays a naughty angel that will have you on a one-way ticket straight to hell within seconds of thinking about her. And it’ll be worth it. Enjoy the photos and the video, and make sure to check out Lynx’s website and Facebook page for even more Kelly Brook naughtiness.

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Wednesday, February 09, 2011

Axe iAd - Swipe an Angel

Play with the angels from the new Axe Excite spot on this iAd for the brand.

You can swipe, touch and turn the angels, shake the phone to see them shed their feathers, download wallpapers, and download the soundtrack, Sexy Boy, from iTunes.

The ad, created by BBH London, lets users manipulate female angels from the ads, by making them spin around and, when the iPhone is shaken, shed their feathers. The ad is part of a campaign that broke late last month that includes a 93-second video called “Angels Will Fall,” that shows five angels falling from the sky and then tossing aside their halos for a man who uses Axe Excite body spray.

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Friday, February 04, 2011

Lynx - Dry Research Facility

Lynx Labs are located in an underground bunker surprisingly close to where you’re sitting right now. It’s purpose? To further research the power of the ‘Lynx Effect’ and increase it through research and development.
In short, we work behind the scenes to make sure she ends up in your arms.
In fact, if you’re a man, we estimate that you almost certainly have us to thank for at least one female encounter. You’re welcome.
Our qualified, highly trained staff of scientists and researchers have undergone a series of stringent tests. We are proud to boast the most agile, passionate and hands on team in the field.
We fight daily against the widespread epidemic sweeping across the country... Premature Perspiration

 Apparently, you have to "Refer a Friend" to access the content which then personalizes content for your friend... and then the loop goes on. Interesting new campaign from Lynx in Australia.


Tuesday, February 01, 2011

Axe - Exicte

AXE Brazil teamed up with the BBH agency to present a new provocative commercial just in its usual teasing and tongue-in-cheek style. Now, the story is centered on the divine creatures of the universe who come down to earth and turn into mortal ones just because of AXE Excite (and the guy wearing it). The fragrance can make you forget the rules and commitments, because even heaven can’t resist the temptation when smells this alluring scent.

The new advert, entitled ‘The Fall (Angels),’ feature a rooster of international fashion models, such as Magda Klebanska (Poland), Adewole Betty and Frances Phillips (Britain), Sara Sampson and Josipa Jankovic (Portugal), Ivanovic Josipa and Iva Grdic (Croatia). They are angels, which come down from the skies when the leading character (Domenico Clores) sprays the new Axe all over his chest. They get together and come up to the handsome guy when he is about to ride away on his motorbike, take their nimbus and crash them to prove that they can break with their past just to be with him. Naturally, the man is greatly astonished by the effect (since the packaging hasn’t warned of this ‘danger’).

The spot was developed by a production team of 40 members, and the city of Split, Croatia, was selected as the place of the ‘Fall.’ Rupert Sanders was directing the commercial, and Cedric Nicolas (Pirates of the Caribbean, The Ring) was supervising the special effects.