Thursday, May 26, 2011

Axe SprayAway Widget

AXE SPRAYAWAY is a browser widget designed to let you get rid of any articles, comments or images online that stink.*
*works best with html based pages

Simply drag the AXE can to your browser toolbar click on when you see something you don't like and a small AXE can will appear.

Go to and try it!

Nice work from:

Agency: BBH Asia Pacific
Executive Creative Director: Steve Elrick
Creative team: Paul Downs & David Thackray
Programmer: Noel Chan
Producer: Amy Wong

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Friday, May 20, 2011

Axe Multiple Girlfriend Facebook App

Great trick from Axe to allow you to have more than 1 girlfriend on Facebook.
You gotta hand it to AXE – they live, eat and breathe their consumer. You know the AXE consumer, right? They are young, hormone crazy males spending the majority of their day thinking about the ladies.

They just launched another great one – the multiple girlfriends app, which generates a fake relationship-status update, which adds multiple women to the user’s status.
By Ogilvy Tunisia, which won gold at the Dubai Lynx Awards for the campaign recently. Video case study bellow.

via Adverblog

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Friday, May 06, 2011

The Lynx Stream Mobile

Lynx, the Unilever-owned deodorant brand, has launched a new mobile app that allows a group of men on a night out to create a "real-time" record of their evening.

The Lynx Stream app, developed in the US by digital agency Razorfish, is available for free from the iTunes Store and Android Market from today (6 May).

Lynx Stream encourages consumers to download the app at the beginning of a night out and create an exclusive hub that friends can use to streamline their social media activity together, in one place.

The app collects the videos, pictures, texts, tweets and status updates from each member of the group’s phones, creating a record of the evening in real time.

The night’s events are recorded on a dedicated site,, which can be watched again and shared with friends the next day.

Josh Dean, senior global brand manager, Lynx, Unilever UK and Ireland, says that the app was designed as a piece of communication, to "get guys talking about Lynx, build brand equity and have a halo effect across the whole brand portfolio".

The app would be pushed out to consumers in three weeks’ time, using existing owned media assets such as the Lynx Facebook page, Youtube channel and the Lynx Effects website.
The app is also designed to act as a media channel for future brand and product campaigns.


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