Wednesday, March 21, 2012

AXE - Girls

A new and fresh approach from AXE. In this new campaign, with the great voice over, we see men trying to keep up with various types of girls.
AXE teaches guys how to “stay cool” in situations that might be irritating or stressful and always remember that patience is really rewarding.
The series, developed by BBH London and directed by Tim Godsall, are promoting AXE Shower Gel—the key idea here is that no matter hard it may be to keep up with high-achieving women, it definitely pays back.
The ads, narrated by Nick Offerman, pair the five shower gels and their “sensory properties” to the five types of girlfriend (in Axe world): brainy, party, flirty, sporty, and high-maintenance.

“OK, it’s tough to bear. But the good news is that the next up on her to do list is you,” says the voiceover, and this phrase turns to be the tagline of the campaign. Don’t be afraid of difficulties and don’t forget that every cloud has a silver lining.

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Tuesday, March 20, 2012

Lynx is sponsoring a pair of pandas in Edinburgh Zoo

The deodorant manufacturers are famous for the Lynx Effect - claiming the scent drives the opposite sex wild.

Now they are sponsoring Tian Tian and Yang Guang as the breeding season approaches.The deodorant company are making the most of their opportunity.

Tian Tian, the female Giant panda, is being constantly monitored to see when she is ready to conceive. Her hormone levels will give keepers an indication of when to put the pair together in the hope they mate.

Although the animals will not be sprayed in Lynx, scent plays an important part.

Iain Valentine, director of research and conservation at the zoo, said: "In the wild pandas use a chemical communication system involving pheromones to locate and choose mates. Scent is also how males will know that female pandas are fertile.

"Female pandas are notoriously picky about male pandas. However the signs have been good to date between Tian Tian and Yang Guang and she has had time to get used to the scents and sounds of Yang Guang."

Yes I know it's corny.
And perhaps a little tasteless.
But like all Lynx advertising it knows its target market very well.

I'm just not sure its target market hangs around in zoos looking at cute 'n cuddly pandas.

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Tuesday, March 06, 2012

Lynx - Bus Chaos

Axe (Lynx) released a month ago the ‘for her’ variant. Idea behind it is that if boys and girls spray the irresistible scent of Axe, that chaos unleashes.
Nice stunt from Tullo Marshall Warren.

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