Lynx is sponsoring a pair of pandas in Edinburgh Zoo
The deodorant manufacturers are famous for the Lynx Effect - claiming the scent drives the opposite sex wild.
Now they are sponsoring Tian Tian and Yang Guang as the breeding season approaches.The deodorant company are making the most of their opportunity.
Tian Tian, the female Giant panda, is being constantly monitored to see when she is ready to conceive. Her hormone levels will give keepers an indication of when to put the pair together in the hope they mate.
Although the animals will not be sprayed in Lynx, scent plays an important part.
Iain Valentine, director of research and conservation at the zoo, said: "In the wild pandas use a chemical communication system involving pheromones to locate and choose mates. Scent is also how males will know that female pandas are fertile.
"Female pandas are notoriously picky about male pandas. However the signs have been good to date between Tian Tian and Yang Guang and she has had time to get used to the scents and sounds of Yang Guang."
Yes I know it's corny.
And perhaps a little tasteless.
But like all Lynx advertising it knows its target market very well.
I'm just not sure its target market hangs around in zoos looking at cute 'n cuddly pandas.