Sorry From Lynx & Lucy Pinder

Unilever has issued an apology over a series of online video ads for its Lynx brand that were banned by the Advertising Standards Authority (ASA) earlier this week.

So now Lucy is appearing in a new film saying ‘sorry’ as she ruefully chucks away all the props, including skimpy costumes, used in the films.

The video comes from veteran direct marketing agency Tullo Marshall Warren, now part of Don Elgie’s Creston marcoms group.

A comment posted with the video, reads: “This week we got a fair few complaints about our online Lucy Pinder stuff, and had to pull the lot down. We wanted to apologise and show that we wouldn’t make the same mistake again. So we gave Lucy a call and asked for our stuff back.”