Lynx ads banned
Advertisements for Lynx deodorant featuring glamour model Lucy Pinder have been banned for degrading women and treating them as sex objects.
The lads mag model was seen wearing very little and flashing her cleavage in a series of provocative video ads that hark back to the 1970s.
The deodorant is made by multi-national manufacturer, Unilever, which is in the dock for sanctioning the images and demeaning women.
The Advertising Standards Authority accuses the company of going too far. One internet video ad featured Miss Pinder in her underwear and bending over an oven door. The text stated: “Can she make you lose control?”.
A poster for the product carried two controversial strap lines - “The Cleaner You Are The Dirtier You Get” and “Get Dirty This Summer”.
Unilever said the ads “were designed to be playful, sexy and humorous but not to cause offence”