Tuesday, September 06, 2011

Axe - Play, Boy!

Brief:  And and Vh1 Ticket to Ride is having a competition where they will be sending two lucky boys on an all-expense paid trip to attend the Halloween Party in the PlayBoy Mansion

Insight:  The first thing you do when you get your hands on a Playboy is to head straight to the center spread.

Idea:  Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion

Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob

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Blogger mkparmar,pune said...

i had participated in the axeeffect.co.in contests wherein i had finished the centerspread playboy mag. in 2 seconds. pls email me the contests results for if i win i have very little time to make my travel arrangements to USA from INDIA.

2:40 PM  

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