Lynx - Prince Harry' deodorant

Axe - Fear No Susan Glenn

When you think of advertisements for Axe products, your mind probably recalls images of oversexed girls flocking to guys and mouthing sexual innuendos – basically the hyperbolic male fantasy played out in real life.

But a new spot from the company has a different tone. Gone is the “use our product and you’ll be eyes-deep in tail” message, having now been replaced with a motivational plea to young men out there to be bold and have no fear – or you’ll regret it.

In the kick off to their “Fear No Susan Glenn” campaign, Axe has employed Kiefer Sutherland and his made-for-voiceover pipes to recall a time when he did in fact fear Susan Glenn, the girl he never approached because he didn’t think he had a chance.

This marks a different direction for the “get laid” brand evolving it into something more poetic.

Director: Ringan Ledwidge of Rattling Stick 

Client: Unilever

Agency: BBH New York 

Chief Creative Officer: John Patroulis Executive 

Creative Director: Ari Weiss 

Associate Creative Director: Nate Able 

Copywriter: Peter Rosch 

Art Director: Nate Able

Lynx April Fools Ad

Need some lovin’ and you don’t have your Lynx body spray anywhere near?  You don’t have access to your Lynx body wash and a shower? No worries!  Just use Lynx on your cell phone – spray-on-the-go.

Axe - Happy Easter

Funny print ad from Axe/Lynx. Made by BBH, London.

Lynx is sponsoring a pair of pandas in Edinburgh Zoo

The deodorant manufacturers are famous for the Lynx Effect - claiming the scent drives the opposite sex wild.

Now they are sponsoring Tian Tian and Yang Guang as the breeding season approaches.The deodorant company are making the most of their opportunity.

Tian Tian, the female Giant panda, is being constantly monitored to see when she is ready to conceive. Her hormone levels will give keepers an indication of when to put the pair together in the hope they mate.

Although the animals will not be sprayed in Lynx, scent plays an important part.

Iain Valentine, director of research and conservation at the zoo, said: "In the wild pandas use a chemical communication system involving pheromones to locate and choose mates. Scent is also how males will know that female pandas are fertile.

"Female pandas are notoriously picky about male pandas. However the signs have been good to date between Tian Tian and Yang Guang and she has had time to get used to the scents and sounds of Yang Guang."

Yes I know it's corny.
And perhaps a little tasteless.
But like all Lynx advertising it knows its target market very well.

I'm just not sure its target market hangs around in zoos looking at cute 'n cuddly pandas.

Lynx - Bus Chaos

Axe (Lynx) released a month ago the ‘for her’ variant. Idea behind it is that if boys and girls spray the irresistible scent of Axe, that chaos unleashes.

Nice stunt from Tullo Marshall Warren.

Sorry From Lynx & Lucy Pinder

Unilever has issued an apology over a series of online video ads for its Lynx brand that were banned by the Advertising Standards Authority (ASA) earlier this week.

So now Lucy is appearing in a new film saying ‘sorry’ as she ruefully chucks away all the props, including skimpy costumes, used in the films.

The video comes from veteran direct marketing agency Tullo Marshall Warren, now part of Don Elgie’s Creston marcoms group.

A comment posted with the video, reads: “This week we got a fair few complaints about our online Lucy Pinder stuff, and had to pull the lot down. We wanted to apologise and show that we wouldn’t make the same mistake again. So we gave Lucy a call and asked for our stuff back.”

Lynx ads banned

Advertisements for Lynx deodorant featuring glamour model Lucy Pinder have been banned for degrading women and treating them as sex objects.
The lads mag model was seen wearing very little and flashing her cleavage in a series of provocative video ads that hark back to the 1970s.
The deodorant is made by multi-national manufacturer, Unilever, which is in the dock for sanctioning the images and demeaning women.

The Advertising Standards Authority accuses the company of going too far. One internet video ad featured Miss Pinder in her underwear and bending over an oven door. The text stated: “Can she make you lose control?”.
A poster for the product carried two controversial strap lines - “The Cleaner You Are The Dirtier You Get” and “Get Dirty This Summer”.

Unilever said the ads “were designed to be playful, sexy and humorous but not to cause offence”

Lynx - News girl

Start the video, click the progress bar, and then press the 5,7,3, and 8 keys, in that order. The effect is called "shortcut scrubbing." You're in for a nsfw-ish surprise.

The responsible agency, Razorfish, says it's the first time it's ever been used in an ad. So, congratulate them.

Lynx - World Record

Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.

More from Lynx UK @

https://www.facebook.com/lynxeffectuk

http://www.twitter.com/lynxeffectuk

Lynx Dry - Full Control 48h

Model and dating guru Lucy Pinder has been announced as the new face of Lynx Dry: Full Control 48-hour anti-perspirant. Following in the footsteps of Abbey Clancy, Kelly Brook and Keeley Hazell, Lucy will star in two new digital games created to see if guys can control their Premature Perspiration (and Lucy!).

Lucy Pinder says, “It’s so exciting to be the new Lynx Girl, especially on a project like this. You can meet the best looking and funniest man but if he starts getting sweaty it is a big turn off. I can’t wait to see if guys will be able to control me...”

The first of the two games, Pindering, allows men to literally take control of Lucy in a huge array of ‘situations’, leaving imaginations to run wild www.lynxeffect.com/uk/lucy-pinder/pindering/. By typing in action words, such as ‘Spilling’, Lucy will obey and carry out the command in her own, very sexy way. Guys just have to make sure they control their Premature Perspiration as well.

Keyboards across the country are set to break as the second of the two games tests your stamina by pressing the ‘Ctrl’ and ‘X’ buttons continuously www.lynxeffect.com/uk/lucy-pinder/ctrl-x/. The longer you can ’control’ the keys, the more Lucy reveals. If you break down and ‘Prematurely Perspire’, Lucy waves goodbye and you are left alone contemplating how things may have been different.

The games launches on June 20th. Visit www.lynxeffect.com or www.lynxeffect.com/uk/lucy-pinder to find out what Lucy will do for you.

Lynx - "Use Religiously"

The ad above for Lynx was recognised at this year's Chip Shop Awards.
It's an absolute cracker.
And would never ever see the light of day if presented to a client.

Brand: LYNX
Company: Rockfield Media
Credited Individuals:
Stephen Billington(Rockfield Media),
Richard Shawcross Shawcross(Rockfield Media)

About the Chip Shop Awards


The Chip Shop Awards is about fostering and recognising creativity with no boundaries and no rules.   It's an international creative awards, open to anyone with great ideas.


One of the best ways to establish creative reputation is to win awards.  But for those starting out in the business, meeting the rules of the 'normal' awards schemes can be difficult - you need to meet criteria such as minimum media spend, dates that work ran, proof that your client approved it.


The Chip Shop Awards is there to recognise that the best ideas don't always fall within the rules.  This is a worldwide advertising and design competition that has no rules.

At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard.

As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker. And while this is essentially a gimmicky play, it does generate the brand interaction and connection they are after quite well.




This a great piece of on street interactive work that backs up the Tv and print campaign for Lynx.
I really do love this stuff. Innovative. Interesting. Shareable. If you want to be part of the next one … they will next fall for you in Birmingham Bullring 19th & 20th March 2011? Find out more http://www.facebook.com/lynxeffectuk

Lynx Excite - Kelly Brook "Fallen Angel"

Lynx managed to get one of the sexiest babes on the planet to look their absolute sexiest, and this time it’s none other than Kelly Brook for their new deodorant scent “Excite".

As you can see by the photos, and even more so in the drool inducing video, Kelly plays a naughty angel that will have you on a one-way ticket straight to hell within seconds of thinking about her. And it’ll be worth it. Enjoy the photos and the video, and make sure to check out Lynx’s website and Facebook page for even more Kelly Brook naughtiness.

Lynx - Dry Research Facility

Lynx Labs are located in an underground bunker surprisingly close to where you’re sitting right now. It’s purpose? To further research the power of the ‘Lynx Effect’ and increase it through research and development.

In short, we work behind the scenes to make sure she ends up in your arms.

In fact, if you’re a man, we estimate that you almost certainly have us to thank for at least one female encounter. You’re welcome.

Our qualified, highly trained staff of scientists and researchers have undergone a series of stringent tests. We are proud to boast the most agile, passionate and hands on team in the field.

We fight daily against the widespread epidemic sweeping across the country... Premature Perspiration

 Apparently, you have to "Refer a Friend" to access the content which then personalizes content for your friend... and then the loop goes on. Interesting new campaign from Lynx in Australia.

Lynx - "Keep Up Harry"

....since your brother is already engaged

Lynx Excite launch on iAd

The campaign for Unilever’s new Lynx Excite range will launch on Apple’s iAd mobile advertising network, as part of the brand’s strategy to find innovative ways to engage with its audience.

The iAd campaign, created by BBH, launches next week and will be followed by print, TV, digital, gaming and out-of-home advertising and PR, as part of an £8.3m marketing spend.

Activity for Lynx Excite builds on the previous Lynx ad theme. Called Falling Angels, it claims the products’ fragrance is “so tempting it will make female angels fall from the sky for it”.

Unilever says it aims to reach iPhone and iPod Touch users with an “immersive iAd experience”. Users can watch the advert, download wallpapers of the Lynx angels and purchase and download the theme tune Sexy Boys from iTunes, all from within their app.

Lynx brand manager Selina Sykes says: “Lynx is always looking for new opportunities to engage with its audience in an innovative and creative way. As the digital age is upon us, iAd is the best platform for us to launch this new variant Excite to reach our target market.”

Unilever’s Dove for Men brand was the first consumer goods product to advertise on the iAd platform.

At the time, Unilever CMO Keith Weed said: “Unilever has always been an innovator in advertising. We are now leading marketing into the digital age where the key will be to unlock the potential of mobile.”

Lynx - Celebration

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Advertising Agency: BBH, UK

Creative Director: Dominic Goldman

Art Director: Dean Woodhouse

Copywriter: Hugo Bierschenk

Design & Retouching: Gary Mead, Alex Murray

Planner: Tim Jones

Engagement Planner: Ben Shaw

Lynx Dry

A new Unilever campaign for anti-perspirant deodorant Lynx Dry which tells viewers that “girls look hot wet” was launched.

The creative, conceived by Unilever and Generator Unlimited is being supported by an interactive website.

Created by Soap Creative, the website’s main section features an image of a sweaty man. The user can move an icon of a Lynx Dry can over his underarms to eliminate the perspiration.

While this is happening, on the other side of the screen a woman is shown clothed and dry. Water is then splashed over her and she happily poses to show how “hot” she looks when she is wet.

It follows the same theme as the TV ads in which the voice over states: “Girls look hot, wet. Guys don’t”.

Lynx- Unleash The Man Leather

Unleashing The Roar

Client: Unilever
Agency: BBH, London
Creative Director: Rosie Arnold,
Johan Tesch
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Agency Producer: Georgina Kent
Production Company: Passion Productions
Director: Mike Mort
Music Artist: Cody Chestnut
Song: Look Good in Leather