Lynx - World Record

Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.

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Axe “Conversation” Effect

Good one by Axe, on this branded entertainment experience, interviewing over 100 girls about the Axe Effect products. Listening to consumer is great when it isn’t merely a buzzword on your Powerpoint. And it shows how Axe is starting to position itself beyond their core teenager target.