Tuesday, July 14, 2009

Axe “Conversation” Effect

Good one by Axe, on this branded entertainment experience, interviewing over 100 girls about the Axe Effect products. Listening to consumer is great when it isn’t merely a buzzword on your Powerpoint. And it shows how Axe is starting to position itself beyond their core teenager target.

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2 Comments:

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Blogger longge said...

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