Tuesday, May 12, 2009

AXE: "1 man vs. 6.000 women"

How to turn the wellknown Axe effect into a live stunt. 
Every year Europe's largest womens running event takes place in Aarhus, Denmark. More than 6.000 women paticipated in the race and an enourmous crowd along the roads was following the event. Immediatly after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the starting line. He begins to spray himself with AXE deodorant and start to run along the route, when the 6.000 women gets near him. From the point of view of the spectators along the road, they saw a man - wearing an AXE T-shirt - that was being hunted by over 6.000 woman. 
Great stunt!

Agency: Uncle Grey Aarhus, Denmark.

1 Comments:

Blogger Unknown said...

One of the most elegant Christian Louboutin which no lady would like to step out ever would be the Christian Louboutin Pumps ; not only because Christian Louboutin Boots would be comfortable but the design is so well done that it would go with almost everything that one wears. It is quite understandable that one would be practicing wearing Christian Louboutin Sandals and one would need to wear different kinds of attire especially, when one needs to go out for work.

In 2002, christian audigier brand came into the public eye when hardy shirt was approached by Ku USA, Inc. The company was interested in producing a clothing line that would feature Hardy's artwork. Hardy Life immediately took off, and in only two years became a major fashion spotlight. hardy shirts line skyrocketed in 2004 with the help of French designer Christian Audigier, who shares Hardy's passion for bold, colorful art and design. The primary force behind the rise of Von Dutch, Audigier linked hardy shirts to the celebrity world.

Even though the scarpe Hogan is lightweight and flexible, comfort was in no way compromised. hogan donna made sure to include ample cushioning. The collar and the tongue of Hogan scarpe uomo are heavily padded which lends to a very cozy feel while on the foot. This Hogan uomo in the collar provides crucial protection and support to assist in avoiding injury.

6:44 AM  

Post a Comment

<< Home