Wednesday, February 27, 2008

Axe, Peel

Agency: BBH, New York
Production Company: flodellfilm, Stockholm

Tuesday, February 26, 2008

Axe Quake

One thousand pulsations without perspiration. Impressive ad for Axe, Dry Pulse.

The Lynx Effect's Youtube Channel

Monday, February 25, 2008

Axe, Maneater

Nice graphics for a Dutch advergame. The game is built for the new Axe Dark Temptation

Friday, February 08, 2008

The power of Axe

Axe ads appeared on Super Tuesday free sheets in Chicago and New York.

Agency: BBH, London
Creative Director: Rosie Arnold,
Adrian Rossi,
Alex Grieve,
Pelle Sjoenell,
Calle Sjoenell
Executive Creative Director: Kevin Roddy


Brand: AXE
Agency: JWT Cairo
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Director: Moheb Mounir
Copywriter: Dina Elhawary