Monday, June 18, 2012

AXE - Peephole

What would the average guy do if offered the opportunity to take a peek inside the girl's restroom? AXE decided to find out.

Advertising Agency: DDB Latina, Guaynabo, Puerto Rico
Creative Directors: Enrique Renta, Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Production: Tres Trece

Wednesday, June 06, 2012

AXEMAN, mobile game

Everyone knows guys love to play games, and now AXE is going to reward them for doing what they love.  With the launch of the new mobile game, Axeman, and social hub, Planet AXE, the brand continues to connect with guys through gaming.  Axeman is a personalized new gaming experience that lets users play to their own music while earning points to redeem more than $1 million in real rewards on Planet AXE.

Players can make Axeman their own by customizing the game with their own music, making every experience unique.  Axeman allows users to play their own personal music libraries and automatically customizes the game to match the beat.

AXE Points earned through gameplay can be redeemed on Planet AXE for gear from partners like MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike. Fans can also trade in points to compete in tournaments against other players.

Planet AXE is a new social gaming hub where fans can connect, compete and collect their rewards.  Friends can compete for AXE Points by playing the same song in their libraries. Challenges, tournaments, and leader boards are also controlled from the hub, creating a unique overarching experience that transcends traditional platform play.

For players without their own tunes, Axeman includes a collection of custom songs to play with the game.

Connectivity between mobile and online experiences gives users the opportunity to earn points, track their achievements, and increase their community status through a centralized hub.

Axeman is available now for iPhone, iPod, and Android smartphones.  The game will also be available for PC and tablets, including iPad, beginning in June. Head to Planet AXE to register, and visit the Apple App Store or Google Play for Android to get the app. Visit for more details.

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