Wednesday, July 18, 2007

AXE Villa phoshoot

These are some pictures from the making of "AXE Villa". Behind the scenes with beautiful girls!

via zoso

Wednesday, July 11, 2007

AXE 3 Integrated

This is the entry for AXE 3 which VegaOlmosPonce presented at Cannes


This a very cool site for AXE in Mexico, part of the campaign which won Grand Prix for Integrated campaign at this year Cannes Lions

Tuesday, July 10, 2007


Monday, July 09, 2007

Boy Next Door

Sunday, July 08, 2007

Grand Prix

Agency: LOWE BULL, Johannesburg
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey


Saturday, July 07, 2007

AXE Villa

This is Travel 69, the first original interactive for Axe in Romania. Ogilvy One is responsible for the microsite, which is part of a promotion that promises the winner a trip to the AXE Villa, where beautiful girls are more then welcoming.
Explore the site for lots more videos, pictures and other cool things.

via adrian

Friday, July 06, 2007

AXE Sexy Auditions

The Story of Bom Chika Wah Wah

photo courtesy of Jennifer the Intern

It's a simple sales pitch, really: Hey, dude, spray Axe deodorant all over your body, and you will become irresistible to beautiful young women. But what Russell Taylor, the Axe vice-president, proposed doing with that straightforward idea was ambitious. He wanted to turn it into a truly global marketing message, one that would work in all 75 countries where Unilever sells Axe. The solution that came back from advertising agency BBH was to invent a new phrase that guys would hear as an international expression of lust—a female wolf whistle heard 'round the world.

The moment of truth came on Feb. 27, 2006, at a high-pressure meeting in a spacious conference room at BBH's London offices. Flanked on one side by marketing materials hidden under plain brown paper and on the other by windows looking out over London's ultra hip Soho neighborhood, BBH account manager Barney Robinson pitched the strategy to Taylor and his Axe marketing team. Robinson, an Elvis Costello look-alike dressed all in black, paused when the phrase his team had invented appeared on a screen, and a woman's sexy voice snarled out of a loudspeaker: "Bom Chicka Wah Wah." She made a sound like an electric guitar from a 1970s funk band. Taylor laughed out loud. He was sold.


Thursday, July 05, 2007

AXE Effect in Japan

This a very entertaining Axe Effect site launched in Japan.

AXE Effect body spray is finally putting some original commercials on Japanese TV.

via adverblog

Wednesday, July 04, 2007

Extra sexual perception