Tuesday, July 26, 2011

Axe 2012 - Apocalistrip

According to Mayan Prophecies, the end of the world will occur in 2012.
And there are two ways it may find you: WITHOUT HOPE OR WITHOUT CLOTHES ON. That´s why we have developed and Online Interactive Film & Game for our customers to fullfill their fantasies before THE APOCALYPSE: Presented by our host, Charles Barwin, an anthropologist with Mayan Research background (note: Antro (anthropologist) in Mexico means "Bar" or "Nightclub") customers can pick a hot fantasy and live it 1st person thru a CUSTOMIZED VIDEO (previously entering their name)
This allows them to be the main star of the fantasy and with his name in the scenes, with the possibility to share it ON ALL OF THEIR PROFILES in social networks like Facebook and Twitter.
So enter your name choose from the list of the 2012 HAPPY END of THE WORLD FANTASIES and enjoy:

The Fantasies:
MARRIAGE WITH SWEDISH TWINS AT LAS VEGAS. Elvis will marry you and a couple of Stockholm born twin blondes.
MUD WRESTLING REFEREE. Be the one to decide who is the winner in this female mud fight
TWO FLIGHT ATTENDANTS IN THE BATHROOM- A 10,000 meters altitude Airline style threesome
SEDUCE A POLICE WOMAN. What would you do to avoid paying that red light ticket?
ONE NIGHT AS A ROCKSTAR. That means one night signing autographs on your very one groupies
SUPERMODEL´S PERSONAL TRAINER. She doesn´t really needs the gym. But who cares.

RESULTS- 23.512 downloads in the first 15 days. So this is howwe turned APOCALYPSE into an APOCALIPSTRIP. AXE 2012, Special Edition. HAPPY END OF THE WORLD

Advertiser/Client: UNILEVER
Product/Service: AXE FRAGRANCE
Advertising Agency: CIRCUS Mexico City, MEXICO

Wednesday, July 20, 2011

Axe - Larissa Riquelme

The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press.

Advertising Agency: Biedermann McCann, Asunción, Paraguay
Executive Creative Director: Federico Perie
Creative Directors: Oscar Vera, Marcos Valdez, Ale Rebull
Art Director: Ale Rebull
Copywriter: Oscar Vera

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Thursday, July 14, 2011

Axe - Hot Jobs

A new campaign, titled Axe Hot Jobs, comes from Germany. As always, cheeky, in your face, full of sexual innuendos. For more, check out http://www.axe.de/hot-jobs/index_de.php (in German).

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Wednesday, July 06, 2011

Axe - The Mansion

The AXE Mansion is a portal created to showcase interesting content across the range of AXE pillars, including girls, cars, tech, fashion, music, lifestyle, sports and events.

Advertising Agency: Gorilla Creative Media, Durban, South Africa
Creative Director: Jordan Wallace
Additional credits: First View Media

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Monday, July 04, 2011

Axe Styling - Spearfishing

See a guy go from dangerously spiky to dangerously irresistible thanks to AXE Styling.

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Axe Shower Gel - Beach

Man takes shower on the beach, turns out he puppeteers all the women around with his moves.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creatives: Andy Clough, Richard McGrann
Director: Johan Renck
Producer: Ruben Mercadal

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