Thursday, April 29, 2010

Axe - Undie Run Challenge

Getting people to donate clothes, which of course means taking them off first, is a brand relevant charity from Axe. Check out this trailer for the Axe Undie Run Challenge. Students at 10 colleges are squaring off this spring to see who can donate the most clothes. Participants will include loads of thin, gyrating chicks in their underwear along with many fat and nerdy dudes, also in their underwear. Pretty cool!

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Friday, April 23, 2010

Axe - Showerpooling

Fantastic concept created by Zig for AXE Canada.

They developed a facebook app that encourages people to showerpool. Check out Facebook/AxeCanada.

As they say, It’s not just environmentally friendly, it’s all kinds of friendly.

Saturday, April 17, 2010

Axe Glass

The agency contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Directors: Agustín Acosta, Pelayo Soria
Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Published: November 2009

Tuesday, April 13, 2010

Axe - Wake Up And Stay Alert

Following the concept "Axe Will Fix You Up" recently used in the Axe Dirty Morning Test, the brand is now pushing its line of Shower Gel with some videos which challenges the Internet user into a kind of attention test in the best style of Axe . The idea is to show that a good bath using the product helps you stay awake and smart throughout the day.

The Waitress

The Invite

Circle Of Friends

And a social experiment starring Olivia Munn

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Wednesday, April 07, 2010

Lynx Bullet - Pocket Pulling Power

Pocket rocket Lauren Budd stopped passers-by in their tracks as she invited guys to embrace on-the-go pulling by appearing on Lynx’s ‘Thrillboard’ in London’s Old Street. Standing in a denim pocket elevated above the famous East London Street, she called for a Pocket Pulling Power revolution. Hot Lynx girl Lauren was encouraging guys to never miss a pulling opportunity.

These sexy shots of Lauren thrilling people on their way to work are part of the nationwide launch of new Lynx Bullet – the UK’s first pocket sized grooming essential designed for 24/7 pulling.

The Lynx ‘Thrillboard’ is a first for the brand and Lauren was delighted to be posing in a pocket to launch this portable grooming essential.

To see more of Lauren and scenes from the Lynx Thrillboard go to

Media Agency: Mindshare


Saturday, April 03, 2010

Axe - Dirty Morning Test II

As previously posted, the new Axe campaign, Dirty Morning Test, was launched exactly one year after they did The Fixers.

Here are the commercials from the campaign.

Agency: Mekanism

Thursday, April 01, 2010

Axe - Dirty Morning Test

AXE launched a new website Dirty morning test, where one can pull pranks to his friends - tricking them into thinking they are measuring their "dirty"quotient. Their video is taken and remixed into a newscast.