Axe - Wake Up And Stay Alert

Following the concept "Axe Will Fix You Up" recently used in the Axe Dirty Morning Test, the brand is now pushing its line of Shower Gel with some videos which challenges the Internet user into a kind of attention test in the best style of Axe . The idea is to show that a good bath using the product helps you stay awake and smart throughout the day.

The Waitress


The Invite


Circle Of Friends


And a social experiment starring Olivia Munn