Wednesday, October 26, 2011

Axe - Girl vs. Zombie

Here is a favorite Halloween thriller from your friends at AXE. Even the walking dead come out smelling great with the AXE Effect in play. You gore and horror buffs, see if you can catch all the references. It’s adequately executed, although the zombie could look better. It also extends the brand promise to ludicrous new heights—that literally anyone can get some action if they wear Axe.

For more information on the AXE Effect or AXE bodysprays, visit or on Facebook at

Labels: , , ,

Friday, October 14, 2011

Axe - My Angel Girlfriend

In a sequel to Axe Excite's Angels campaign (the first time the Axe/Lynx brand has rolled out a global sequel) BBH London goes one step further and imagines what would happen if guys really did get to date angels. It's not all heavenly choirs; watch out for feathers in sandwiches, combustible haloes and more for the angel's long-suffering boyfriend. She's a real devil in disguise.

The spot, which was shot in Prague, was directed by Frank Todaro through Moxie Pictures.

Labels: , ,

Wednesday, October 05, 2011

Axe - Auto Romeo

AXE just launched a new mobile app. Solves a simple problem of the typical AXE Man – handling multiple girls at any single time. The concept is, while you’re on a date with one, the app helps you flirt with the other girls by just feeding in a few points in advance. App can be downloaded for iPhone & Android by clicking here. Watch the video below to get an idea.

Labels: , ,