Friday, October 14, 2011

Axe - My Angel Girlfriend

In a sequel to Axe Excite's Angels campaign (the first time the Axe/Lynx brand has rolled out a global sequel) BBH London goes one step further and imagines what would happen if guys really did get to date angels. It's not all heavenly choirs; watch out for feathers in sandwiches, combustible haloes and more for the angel's long-suffering boyfriend. She's a real devil in disguise.

The spot, which was shot in Prague, was directed by Frank Todaro through Moxie Pictures.

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