Axe Glass

The agency contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay

Chief Creative Officer: Gabriel Román

Creative Directors: Fernando De Clemente, Sebastián Mir

Art Directors: Agustín Acosta, Pelayo Soria

Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal

Published: November 2009