Axe - Undie Run Challenge
Getting people to donate clothes, which of course means taking them off first, is a brand relevant charity from Axe. Check out this trailer for the Axe Undie Run Challenge. Students at 10 colleges are squaring off this spring to see who can donate the most clothes. Participants will include loads of thin, gyrating chicks in their underwear along with many fat and nerdy dudes, also in their underwear. Pretty cool!