Lynx ads banned

Advertisements for Lynx deodorant featuring glamour model Lucy Pinder have been banned for degrading women and treating them as sex objects.
The lads mag model was seen wearing very little and flashing her cleavage in a series of provocative video ads that hark back to the 1970s.
The deodorant is made by multi-national manufacturer, Unilever, which is in the dock for sanctioning the images and demeaning women.

The Advertising Standards Authority accuses the company of going too far. One internet video ad featured Miss Pinder in her underwear and bending over an oven door. The text stated: “Can she make you lose control?”.
A poster for the product carried two controversial strap lines - “The Cleaner You Are The Dirtier You Get” and “Get Dirty This Summer”.

Unilever said the ads “were designed to be playful, sexy and humorous but not to cause offence”

Lynx - Celebration

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Advertising Agency: BBH, UK

Creative Director: Dominic Goldman

Art Director: Dean Woodhouse

Copywriter: Hugo Bierschenk

Design & Retouching: Gary Mead, Alex Murray

Planner: Tim Jones

Engagement Planner: Ben Shaw