Monday, January 30, 2012

AXE -The Cleaner

In Argentina, AXE offers you a guy that clean’s up your wild night.
This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure.
The cool thing is that due to lenght, size and quality of the video’s, it feels like a little movie you’re part of.

The campaign was created by Ponce Buenos Aires, produced by Cine Argentina and directed by Rafael Lopez Saubidet. More elements of the campaign can be found at .

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