The Lynx Stream Mobile

Lynx, the Unilever-owned deodorant brand, has launched a new mobile app that allows a group of men on a night out to create a "real-time" record of their evening.




The Lynx Stream app, developed in the US by digital agency Razorfish, is available for free from the iTunes Store and Android Market from today (6 May).

Lynx Stream encourages consumers to download the app at the beginning of a night out and create an exclusive hub that friends can use to streamline their social media activity together, in one place.

The app collects the videos, pictures, texts, tweets and status updates from each member of the group’s phones, creating a record of the evening in real time.

The night’s events are recorded on a dedicated site, www.thelynxeffect.com/lynxstream, which can be watched again and shared with friends the next day.

Josh Dean, senior global brand manager, Lynx, Unilever UK and Ireland, says that the app was designed as a piece of communication, to "get guys talking about Lynx, build brand equity and have a halo effect across the whole brand portfolio".

The app would be pushed out to consumers in three weeks’ time, using existing owned media assets such as the Lynx Facebook page, Youtube channel and the Lynx Effects website.
The app is also designed to act as a media channel for future brand and product campaigns.

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