Wednesday, February 09, 2011

Axe iAd - Swipe an Angel

Play with the angels from the new Axe Excite spot on this iAd for the brand.

You can swipe, touch and turn the angels, shake the phone to see them shed their feathers, download wallpapers, and download the soundtrack, Sexy Boy, from iTunes.

The ad, created by BBH London, lets users manipulate female angels from the ads, by making them spin around and, when the iPhone is shaken, shed their feathers. The ad is part of a campaign that broke late last month that includes a 93-second video called “Angels Will Fall,” that shows five angels falling from the sky and then tossing aside their halos for a man who uses Axe Excite body spray.

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