Tuesday, October 05, 2010

Axe Ex-Friend

There is nothing worse than having a female friend which you like, but who can only see you as a friend, asking you companionship, advice and favors. AXE decided to stop this.

Thinking of promoting the new variant of the brand, AXE Ex-Friend, the campaign comes with two TV commercials that pass a simple message: use the new AXE Ex-Friend and have your female friends see you hot, as something beyond a friend. The signature "less friends, more women" closes the concept.

Agency: Ponce Buenos Aires
Production: Epoch Films
Director: Matt Asselton



5 Comments:

Blogger blaza said...

I Like the Advertising and marketing.
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Blogger Bruce said...

Indeed, very unique and exceptional TV ads are here on your blog. People from different Ad companies are really creative in thinking new and improved Ads. I also know some video production companies (Vancouver area) that has great advertising services for clients who want to boost their product's sales. A video production company (Toronto) is the one who handles the overall campaign of a certain product and the one who mainly makes the campaign for it.

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Blogger Alina said...

I read your article which is good. Axe is the most selling product. Your concept is very helpful by watching the videos. Good job done.
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