Axe - Tien-toi pret!
Axe is about to launch its digital activation in France, and will release this video this thursday.
Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don't miss any opportunity - in the Axe semantics that means don't miss the girl.
The video is a brilliant and playfull illustration of it.
The kind of video one might want to watch twice, with sharing potential.
Made by Buzzman.
Text translation :
- Look closely at this guy
- He didn't notice the 10 beautiful girls around him.
Apparently neither did you.
- Wake up and get ready.