Friday, July 23, 2010

Axe - Full Control


As if there are not enough problems men have to deal with, AXE has now come up with a new torment: the Premature Sweating.
Treating the 'disease' as a play on the familiar premature ejaculation, the spot shows the sad life of a guy who carries this problem. But as expected, AXE has the solution. The goal is to promote the new version Axe Full Control.

AGENCY: PONCE
CREATIVE DIRECTOR: HERNAN PONCE
ART DIRECTOR: JUAN MANUEL MONTE
PRODUCTION: PRIMO
DIRECTORS: NICO & MARTIN

"Premature sweating" is a campaign that also as a site devoted to and, it seems, will also be launched in Brazil.
Here are the spots from the campaign:









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1 Comments:

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