Axe - Full Control
As if there are not enough problems men have to deal with, AXE has now come up with a new torment: the Premature Sweating.
Treating the 'disease' as a play on the familiar premature ejaculation, the spot shows the sad life of a guy who carries this problem. But as expected, AXE has the solution. The goal is to promote the new version Axe Full Control.
AGENCY: PONCE
CREATIVE DIRECTOR: HERNAN PONCE
ART DIRECTOR: JUAN MANUEL MONTE
PRODUCTION: PRIMO
DIRECTORS: NICO & MARTIN
"Premature sweating" is a campaign that also as a site devoted to and, it seems, will also be launched in Brazil.
Here are the spots from the campaign:
Here are the spots from the campaign:
Labels: axe full control, ponce
posted by claudiu at 23.7.10
1 Comments:
Your blog is very enriched. You can see my website Touchofgenius which is leading beauty salon maroubra, spray tan maroubra, waxing maroubra, facial treatments maroubra, pedicure maroubra, manicure maroubra, touch of genius, Australia.
Post a Comment
<< Home