Friday, March 11, 2011

Axe Googly

When the match ends, your game begins.

Create awareness and talkability for Axe’s new limited edition variant – Googly (opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Komal Sohal, Marwan Saab
Art Director / Copywriter: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Sr Account Managers: Anita Adaman, Prashob Ravi
Photographer: Mansoor Bhatti / Getty Images, Corbis images, Grapheast, Photolibrary

Labels: ,


Blogger Draculla said...

which song is played in the commercial???

7:53 AM  
Blogger Draculla said...

which song was played in commerical background og axe googly????

7:54 AM  

Post a Comment

<< Home