Axe - Sweet Smell Not Sweaty

"Sweet Smell Not Sweaty" is an integrated campaign that combines film, print, web and even a game of Facebook , called Sweet Moves. The commercial is the center of the campaign, called "Jumpman" showing a basketball player heading to give a buried, when faced with a nice surprise.

Creation of BBH Asia Pacific, produced by Lime Production and direction of Luis Gerard. The forms were photographed by Matt Hoyle, and the game was produced by Active, Singapore.