Axe Multiple Girlfriend Facebook App

Great trick from Axe to allow you to have more than 1 girlfriend on Facebook.
You gotta hand it to AXE – they live, eat and breathe their consumer. You know the AXE consumer, right? They are young, hormone crazy males spending the majority of their day thinking about the ladies.

They just launched another great one – the multiple girlfriends app, which generates a fake relationship-status update, which adds multiple women to the user’s status.
By Ogilvy Tunisia, which won gold at the Dubai Lynx Awards for the campaign recently. Video case study bellow.




via Adverblog

Axe Dry - Canadairman

Axe launched Canadairman, a dude who, because he sweats so much, is used as a means to extinguish a raging fire enveloping a residential area.

On the site, the campaign is extended to widgets, mobile, wallpaper and, of course, a Facebook page.

Agency: Buzzman