Axe and Coca Cola Zero

Axe and Coca Cola Zero launch a co-promotion in Argentina.
It consists of a special pack made up of a antiperspirant deodorant Dry Axe (in its varieties Click and Vice) plus a Coca Cola Zero tin, in a total of 70,000 units that will be able to be acquired as of this month in hypermarkets, supermarkets and pharmacies all over Argentina.

“Coca-Cola Zero and Axe are highly compatible brands, both communicational and from the values shared of innovation, modernity, boldness and youth.” said Lorena Chamma, Brand Manager Coca-Cola Zero, Argentina