Friday, June 15, 2007

Construction workers

While women might hate getting cat calls from construction workers, men, on the other hand, love any attention they can get and Axe is taking advantage of this in a new Bom Chika Wah Wah promotion that has females dressed as construction workers cat calling men as they walk by.
Men walking through the West End in Dallas were subjected to whistles and suggestive remarks from this construction crew. A “Bom Chicka Wah Wah” sticker on their hardhats was the only overt branding, besides an occasional shout of something like, “You must be wearing Axe.”


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