This one comes from Germany. It's a ingenious effort that, once you enter your email, it's start sending you all sorts of sexy emails from hot chicks.
Title: AXE Mails
Agency: HOLICS creative team (Design-Factory Int.), Hamburg, Germany
Agency website: http://www.holics.de
Creatives: Leif Abraham, Alexander Norvilas
Awarded with the Art Directors Club Germany Junior Award 2007.