Axe - Day & Night
Another execution for the Day & Night campaign in Uruguay.A city-light that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: AgustÃn Acosta
Copywriter: Alvaro Palombo
posted by claudiu at 27.9.09
2 Comments:
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