Axe - Play, Boy!

Brief:  And and Vh1 Ticket to Ride is having a competition where they will be sending two lucky boys on an all-expense paid trip to attend the Halloween Party in the PlayBoy Mansion

Insight:  The first thing you do when you get your hands on a Playboy is to head straight to the center spread.

Idea:  Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion

Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob