Full effect

Lynx Effect: 100% off women's clothing

[via AdRants]

Rollin', rollin', rollin'

Campaign: Axe Shower Gel - How Dirty Boys Get Clean.
Agency: BBH New York

[via Brainstorm #9] [Thanks, Guillaume]

Blow it your way!

It's winter and Lynx want you to have a very nice one this year. This site, LynxBlow, invites you to help an almost naked girl warm up by blowing at her through a microphone or your headphones.

[Thanks, Claudiu & Guillaume]