More Lynx Bom Chicka Wah Wah

via the hidden persuader

Kelly wants you

Agency: BBH

Client: Lynx

Kelly Brook as the face of Lynx in this new "Kelly Wants You" press and 6-sheet creative.

Bomchickawahwah France

In France, Bomchickawahwah campaign is illustrated by a minisite called The Movement for the reheating of the woman - translated from the French MRF(Mouvement de Réchauffement de la femme).

Lynx to Burst

During April 2007, Lynx initiated a video competition in Republic of Ireland and Northern Ireland. It’s all about Bomchickawahwah! All videos uploaded must contain a Bomchickawahwah reaction to someone wearing Lynx. The prize is 1,000€.

Check out the ads here.

More Axe Effect in Japan

Axe Boost Shower Gel for ESP

The Amazing Secrets Of Extra Sexual Perception

[Thanks Jeff]

Love Story

The guy had a little transpiration problem. Well, he could actually keep a fish alive under his armpit. Everybody praise him for this. Everybody except the woman he loves. Until, one day...

Commercial directed by Traktor and produced by Pioneer Productions. Director of photography: Crille Forsberg

Million Axe Homepage

Another bold initiative from Axe. This time is from Brazil, where a video with a girl striping in front of the web cam, invites you to a site where you can see her in more revealing photos. Million Axe Homepage is a parody after The Million Dollar Homepage.




thnx Guillaume

Watch Out!

The Pick Up

Wearing Axe attracts women. It's a fact. But use it responsibly. Otherwise you might end up like this one.

[Thanks Guillaume]

Boost your extra sexual perception

Find out the amazing secrets of extra sexual perception. A new interactive from Axe for Axe Shower Gel.

tip of the hat to Guillaume

Blowing bubbles

Title: Blowing Bubbles
Creative Agency: Lowe MENA
Creative Director / Art Director: Dominic Stallard
Creative Director / Copywriter: Clinton Manson
Photographer: Clive Stewart
Producer: Caroline Symmonds / Red Hot Ops
Account Director: Joseph Makhoul
Stylist: David Hutt

thnx Dominic