Axe Vice - Lingerie

Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo

Clever effort from Uruguay.
These stickers were placed in the main discotheque's bathrooms of Montevideo (Uruguay). The printed shadow made boys believe that it was real lingerie. Cheeky!

via adverbox

AXE Vice Asia

Vice Squad believes that by developing a basic awareness of your surroundings at all times, Axe Vice-wearing-males can lead perfectly normal lives without fear of victimization. They just turn nice girls naughty.

AXE Villa Poland

Dirty girls

Help these girls get clean! Pick the shower gel, get the sponge and.......get to work!
Go here to experience the Lynx Effect.

Overcrowded women prisons

Hilarious mockumentary on clean nice girls turning into naughty lust crazed animals when they smell AXE Vice.