Wednesday, July 18, 2007
Wednesday, July 11, 2007
Tuesday, July 10, 2007
Monday, July 09, 2007
Sunday, July 08, 2007
Saturday, July 07, 2007
Friday, July 06, 2007
The Story of Bom Chika Wah Wah
photo courtesy of Jennifer the Intern
It's a simple sales pitch, really: Hey, dude, spray Axe deodorant all over your body, and you will become irresistible to beautiful young women. But what Russell Taylor, the Axe vice-president, proposed doing with that straightforward idea was ambitious. He wanted to turn it into a truly global marketing message, one that would work in all 75 countries where Unilever sells Axe. The solution that came back from advertising agency BBH was to invent a new phrase that guys would hear as an international expression of lust—a female wolf whistle heard 'round the world.
The moment of truth came on Feb. 27, 2006, at a high-pressure meeting in a spacious conference room at BBH's
Thursday, July 05, 2007
AXE Effect in Japan
This a very entertaining Axe Effect site launched in Japan.
AXE Effect body spray is finally putting some original commercials on Japanese TV.