Lynx - Rise

Girls like a man who can remember the little details. But first thing in the morning, that's not always easy. That's why we created new Lynx Rise shower gel. With its mix of Himalayan minerals and lime extract - it's made to wake you up and keep you alert.
That's also why we brought in Lynx mynx Jessica Jane Clement - to show you how NOT to do it. Watch and learn, boys...













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Axe Play - Sofaurus

Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music