AXE effect in Japan

Virals for AXE effect campaign in Japan.

thx Guillaume

AXE Facelift

A new packaging with new logo and new design will hit the shelves of the supermarkets, soon. Axe decide to refresh its image. The new word mark looks less original, than its predecessor. The change is not still implemented everywhere. On the Axe Website is still the old Logo.

Falla Girare

Take a well renowned brand, traditionally linked to the world of deodorants for man: AXE; add a concept - “Falla Girare” (Make her spin) - a mix between a colloquial viral expression and the ancestral desire of every man: easy, numerous and sure conquests and there you have it!

A viral which turns into a branded t-shirt fit for any 16 - 25 Italian male. Great stuff from Italy.

via guillaume

Axe Jet

Step into a secret hideaway where air angels see to your every desire, seats that fantasies are made of seduce you and words such as “strip”, “take off” and “Mile High Club” are redefined! Introducing the future of air travel.

If the website is anything to be believed immediately, you'd think that perhaps a new airline for males, struggling with the side-affects of rampant puberty, was about to launch. So are there really going to be planes - or is this just an elaborate way to generate a database of potential armpit-spray?

Lynx Minxes

Lynx is looking for four teams of three lads to jet out to Miami for the Lynx Players Bom Chicka Wah Wah Rally, where the Lynx Minxes will crown one team the ultimate Lynx Players. Go to Lynx Players site and put your playing prowess to the test.
Kelly & her Lynx Minxes are all alone in Miami :)

Bom Chika Wah Wah

AXE presents the perfect flirtation fun for mobile phones. Bom Chicka Wah Wah is a flirt game for mobile phones. Each player selects their different tactics: from good and innocently like a monastery pupil up to the bold Latin Lover. The partners mutually evaluate themselves after each round and assign points. Promising contacts collect you in their flirtation album and should the flirtation partners fancy each other, they can meet in a closed chat.

Axe Get A Girlfriend

Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing
Copywriter: Matthew Brink
Art Director: Adam Livesey

Lynx Bom Chicka WahWah

thx Guillaume