Axe - Day & Night

Another execution for the Day & Night campaign in Uruguay.

A city-light that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo

Axe - Day & Night

This is great stuff!

The text says: "to complete this ad send Axe to 2345 after 9pm".

New Axe Day & Night. One is suitable for general audiences. The other one is not.

Agency: Lowe Ginkgo Montevideo, Uruguay.

Lynx - Party Across the Internet

Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it's really just one faux site) that links in to the next site and so on... It's been very well produced and has mini game elements throughout the play-through.

Take a look.

Axe - Squares

Man uses Axe Day and Axe Night - his nightly encounter with beautiful woman is blurred by coloured squares which litter his environment.

Agency: VEGAOLMOSPONCE

Axe - Musicstar

I believe its made by VegaOlmosPonce

Axe - Muchas Maracas

BBH has launched a new global campaign for Axe / Lynx featuring a man with impressive maracas.

The campaign highlights how the new scent 'fever' can get guys in the Latin party vibe.

More here and here

Axe Shower Gel

If you use a woman's soap, you'll smell like one.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya
Other additional credits: Juanita Delgado, Natalia Franco

Axe Instinct - Leather Cover

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Carlos Camacho
Photographer: Esteban Sostnisky
Other additional credits: Juanita Delgado, Natalia Franco

Axe Battles

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio

Axe - Periodic Table

Advertising Agency: Lowe/SSP3-Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Esteban Sosnitsky, Zumo
Agency Producer: Sonia Llanos
Other Additional Credits: Juanita Delgado, Natalia Franco

Axe in the Dark

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.