As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
How to turn the wellknown Axe effect into a live stunt.
Every year Europe's largest womens running event takes place in Aarhus, Denmark. More than 6.000 women paticipated in the race and an enourmous crowd along the roads was following the event. Immediatly after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the starting line. He begins to spray himself with AXE deodorant and start to run along the route, when the 6.000 women gets near him. From the point of view of the spectators along the road, they saw a man - wearing an AXE T-shirt - that was being hunted by over 6.000 woman.
Axe Fixers is one of the best places to go when you lack inspiration on how to prank your friends. If toothpaste on the face and marker pens on the body are a bit demodé, The Fixer Show shows you all the, well, devilishly right ways.
For your viewing pleasure and video instructions, there's also a YouTube channel available: